Friday, September 23, 2011Posted by Diana Quincy at 10:45 AM
Major publisher HarperCollins is launching an on-demand book service which will allow customers to print out and buy unstocked or backlist trade paperback titles in a matter of minutes.
The new on-demand service will be made available through the Espresso Book Machine.
According to a HarperCollins press release, books can be printed, bound and trimmed to a bookstore-quality paperback with a full-color cover, in minutes with the push of a button.
"Even as digital book sales grow, bookstores continue to be an important place for customers to shop for physical books. The goal of this initiative is to give the local bookseller the capability to provide customers with a greater selection of HarperCollins titles in a physical environment,” said Brian Murray, president and chief executive officer of HarperCollins Publishers. "For authors this is a win; titles will be more broadly available, which increases sales with full print royalties. Depending on the size of the store, 25%-80% of our backlist titles are not stocked due to physical space limitations. DPR technology means the books will be there for the consumer at small and large bookshops."
HarperCollins trade paperback books, including adult and children's titles, will be available on Espresso Book Machines starting in November.