Kindle Fire Blazes onto Market for Just $199

Kindle Fire

With the unveiling of its new Kindle tablet, Amazon isn't just catching up to its competitors, it's upping the ante.
 
As expected, the Kindle Fire is a seven-inch, full-color, touchscreen tablet. What wasn't expected is the price point.

At $199, Kindle's tablet is much cheaper than its presumed competitor - the iPad.

Amazon also introduced three new Kindle devices. The most basic Kindle - a non-touch - is just $79. A Kindle for under $100. Wow.

$79 non-touch Kindle

The other Kindles include a 3G  black-and-white touch for $149. The same model with wifi - but without 3G - is $99.

Kindle Fire starts shipping on November 15.

It makes me wonder whether Apple will react to Amazon's latest move by lowering prices on the iPad.