Sunday, April 3, 2011Posted by Diana Quincy at 7:21 PM
According to the Wall Street Journal, the collaboration tests the idea of "transmedia" - original storytelling that spreads across a variety of formats.
The Wall Street Journal reports "The two companies said they intend to create a wide spectrum of original works that include novels, graphic novels and digital books, as wells as online, console and mobile-phone games. Hollywood may participate as well."
The ideal scenario would have Random House publishing a blockbuster book which lends itself to a Hollywood movie, videogame and toys.
It would probably be 18 months before any joint Random House-THQ venture hits the market.
Read the full article HERE.