According to the article by John Quain, women account for 55 percent of ereader owners. And they're helping drive titles like "Maid for the Billionaire," "Outcast," "My Horizontal Life" and "Cotillion" - to the top of Amazon Kindle's bestseller list.
The New York Public Library, which has the highest circulating ebook library in the U.S., is seeing the impact of this. The article says its ebook loans are up 36 percent over this time last year. Romance novels are the library's most popular genre by far, their checkout rate is more than double that of mysteries, the second most popular genre.
The library says most ebook checkouts take place on weekend nights.
The article's findings are in keeping with a recent survey by the Book Industry Study Group, which identifies today’s ebook power buyer as a 44-year-old woman who reads romance, buys at least one ebook a week and spends more on books today than she has in the past.
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