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E-book Sales Soar, Beating Hardcover, Mass Market Paperback

Sunday, March 20, 2011

Remember all of those e-readers folks got for Christmas? It appears the  people who received Kindles and other electronic reading devices got right down to using them. According to the American Association of Publishers, ebook sales spiked to an all-time high of almost $70 million in January.

The big news here is that more consumers bought ebooks in January than mass market paperbacks ($39 million) or hardcovers ($49 million). Trade paperbacks fell off 19 percent in January, but still outpaced ebooks, bringing in $83.6 million.

All in all, ebooks accounted for 23.5 percent of all trade book sales for the month. In December, ebooks brought in $49.5 million - about eight percent of all trade sales.

Read the full article from here.

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