Tuesday, October 19, 2010Posted by Diana Quincy at 4:42 PM
One of those moves includes phasing out its well-known Silhouette line.The series will now be called Harlequin instead.
In a letter to its authors, the publisher says the move comes at the suggestion of a leading branding company.
Silhouette Nocturne was already renamed Harlequin Nocturne in June 2010. Special Edition, Romantic Suspense and Desire will debut with their new Harlequin brand in April.
The company believes stamping the Harlequin name on the series will strengthen the brand. Makes sense to me.
The Steeple Hill logo is also riding off into the sunset. It will be replaced by Love Inspired as the primary imprint for Harlequin's inspirational fiction line.
Read more about all of the Harlequin changes HERE.
By the way, I just finished Liz Carlyle's latest offering, One Touch of Scandal.
It's an enjoyable read although I found it to be a slight departure from her previous novels.
The hero, Ruthveyn, belongs to a secret ancient society and possesses dark gifts that he grapples with. He falls for Grace Gauthier, a governess who might be guilty of killing her employer, who was also about to become her betrothed.
Next on my reading list is a throw-back: Mary Jo Putney's One Perfect Rose, which was re-released by Kensington in April 2010.
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