As expected, the Kindle Fire is a seven-inch, full-color, touchscreen tablet. What wasn't expected is the price point.
At $199, Kindle's tablet is much cheaper than its presumed competitor - the iPad.
Amazon also introduced three new Kindle devices. The most basic Kindle - a non-touch - is just $79. A Kindle for under $100. Wow.
|$79 non-touch Kindle|
Kindle Fire starts shipping on November 15.
It makes me wonder whether Apple will react to Amazon's latest move by lowering prices on the iPad.